I’m not much of a sales person. The vast majority of my clients find me through word-of-mouth recommendations…and I’m really am proud of that.
I’m geeked that my clients talk so openly about our work together and how much it improved their businesses and blogs. They can’t help but share their experience. And I love that. It let’s me know that I’m in the RIGHT profession. Just like everyone else…I need that validation. So, THANK YOU.
But sometimes, word-of-mouth isn’t enough to get your message out, especially for those of you who have products or courses to sell. And you need to sell a lot, right? You need to make a BIGGER impact and market to MORE people.
You might want to include a little marketing speak or some solid SEO to bring an abundance of customers your way and make that sale.
So today, I wanted to share some of my favorite resources on writing sales copy, brand storytelling and optimizing your website for search…because those things are mega important too.
Here’s a quick reference for you…a list of many of the BEST online resources for webpreneurs who want to PUSH their products and content to a NEW and LARGER audience, without sounding salesy and gimmicky.
Resources on Writing Sales Copy:
Let’s face it. You need to be able to write stellar copy, and these ladies can help you to do just that…
Stella Orange – http://stellaorange.com/
Stella is one of the best (and most fun) word smiths I’ve seen. I love reading her blog and she has some great programs you can join to learn how to write copy yourself.
Marie Forleo & Laura Belgray – http://thecopycure.com/
Abby Kerr – http://abbykerr.com/
If you’re looking for a boutique writing experience, Abby Kerr’s The Voice Bureau offers up some really great, simple classes to help you take your sales language to the top.
Resources on Brand Building:
When it comes to sharing your brand with the world, there’s nothing like telling a good story. These ladies share their secrets to building a killer brand…
The Story of Telling – http://thestoryoftelling.com/
Bernadette Jiwa is known for her popular books on brand strategy and awesome blog The Story of Telling where she shares tips on how to use storytelling to create lifetime fans of your brand.
Amanda Miller Littlejohn – http://www.amandamillerlittlejohn.com/
Amanda is an expert in personal branding and has even created a kit called The Branding Box that helps women get clear on their branding and position themselves for success.
Brandgasm 101 – http://www.brandgasm101.com/
Brandgasm is an awesome DIY copy writing and web design course that helps you to create a website that really reaches your audience in a fun way. It’s created by two of the coolest creatives out there, Ash Ambirge (http://www.themiddlefingerproject.org/) and Jamie Varon (http://www.jamievaron.com/).
Resources on Search Engine Optimization (SEO):
Reality check —you can’t get found on the internet without making it to the search engines. Check out these links to make sure you’re getting your due attention.
Moz Beginners Guide to SEO – https://moz.com/learn/seo
Moz is pretty much the gold standard in SEO resources. Their website has a literal TON of information and includes an optional MOZ Pro membership that grants you access to even more tools and resources.
Kissmetrics’ Top SEO Resources – https://blog.kissmetrics.com/58-seo-resources/
If you really want to dive deep into SEO, this guide is a must. Kissmetrics has put together an incredible list of resources that addresses most of the common questions that website owners might have about SEO. Definitely check it out.
Search Engine Journal’s Guide – http://www.searchenginejournal.com/seo-guide/
SEJ is a great resource for bloggers and business owners who want to optimize their sites for the search engines. You’ll find everything from basics to advanced topics on SEO. Definitely a great resource.
SEO Checklist and SEO Basics
I’ve simplified this topic in a number of ways. If you find your head spinning from all the information, just take a look at these short and sweet posts, that I’m sure will help you grasp all the most important aspects of SEO.
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