I’ve worked on so many projects over the years. Barebones projects, evolving projects, and extremely polished projects.
Through each of those different ventures, though, I learned something. It’s true that every business is different, but most of them are successful for the same reasons.
They all have dedicated people working behind them. Passionate people. Who lead with strong values and a distinctive voice.
When you know your brand, you don’t have to sell it. Your audience will immediately recognize the value you offer because your voice and values are clear.
That’s why it’s so important to do the work of not only identifying your audience but identifying your business early on. What value do you offer? What will your brand look and sound like? What is your brand’s purpose?
And if you didn’t do this at the beginning of your business, you can still do it now. You can completely redesign your brand and change direction, update your brand identity, or clarify your voice and values.
I typically redesign my brands every two years. Because brands should grow and change just like people do. You might decide to change direction or focus in on one particular niche. Maybe you’ve had a realization about your audience’s needs that requires your business’ offerings to shift. That’s a good thing.
A business should have a strong sense of identity, but it should also be fluid enough to evolve or even completely transform itself. 💖