We invest time, money and energy into our businesses and in creating content that, we hope, is inspiring.
Sometimes we post on Instagram, on our blogs or on another platform and we don’t see an immediate response.
Our first reaction is often to doubt ourselves. To wonder whether our content is good enough. To question if WE are good enough.
Trust me…you are ENOUGH.
In reality, a lack of engagement is more than likely a combination of a small audience and the fact that most people are lurkers.
The general rule of social media is that lurkers make up about 90% of your audience.
So if you have an audience of 1000 people, 9% (about 90 people) will occasionally react to your content, and only 1% (about 10 people) will be your die-hard followers who either like or comment when you post.
I don’t say this to hate on the lurkers. I’m saying it to make you aware. Just because your numbers are low or you’re not seeing the results you think you should be, doesn’t mean that you’re not making an impact.
If I’ve learned anything from this daily inspiration series, my biggest surprise has been the reactions I get.
Almost every day, I’ll get at least one email or comment from someone saying how much that day’s message resonated with them.
Getting one comment is huge. That person went out of their way to write you a personal message. And for that one person who commented, there were probably 10 more that thought about reaching out.
That is impact. That is you inspiring someone. So don’t take it for granted.
Create for the people you want to inspire and don’t focus on likes and comments. Just keep going, keep creating and keep inspiring. 💖
Best,
Chantilly
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