I was hopping around online recently, reading articles from some of my favorite blogs and I came across this post from Fabienne Fredrickson (Client Attraction).
In the post, she reaches out to her audience to help them grow their referrals process and gain more clients. Her tips are great, go check them out.
After reading the article, I thought I would share a bit of my own personal experience because this is something I’ve gotten questions about before.
To be honest, I’ve never had to advertise or go looking for new clients and I think there is one simple reason why.
When I first started out in this industry, I was at the bottom. I was just beginning to build my skills and learned quickly to morph my offerings to meet the needs of my clients so that I could offer more value to them.
I quickly found out what they needed and how I could be the answer to their problems.
Rather than waiting for clients to go elsewhere to fulfill a certain need, I found a way to provide a solution for them.
I was always learning, evolving my skills, testing out new products, building my virtual resume.
Word of mouth referrals have always been a key part of my business growth.
I do my best to exceed my clients’ expectations. I do my best to meet a need that they haven’t been able to find a solution to. I do my best to offer something that they can’t find anywhere else. Whether that’s the quality of service or the quality of product.
This is what I’ve discovered…
If you want more referrals, listen to your clients. Really listen to them.
Because they will tell you exactly what they want and need.
Offer the BEST customer service experience and tailor your services to meet the needs and demands of your IDEAL CLIENTS.
That’s the key!
If you can do that and do a great job at listening and responding to those needs, the referrals will come. People will talk about you, they’ll recommend you, and new clients will flock to your business.
That’s all it takes.